I create, design and develop concepts all my life. 12 years ago I founded Boosti.co.il where I create digital products for real people. I led product, branding, design and User Experience interactions, in a large number of projects, collaborating with startups, enterprises and boutique clients.
I’m independent, have a problem-solving mindset, and hands-on experience in planning and designing.
MA graduate in Communications & New Media from IDC Herzliya, mastered in digital marketing and political strategy. And a lecturer, since 2011 at “Studio 6b” in Tel Aviv, teaching interactive design, introduction to the internet and creative thinking.
Today, I research the formation of habits, what makes us click, and how cognitive design and technical manipulation trigger us to action.
For better and worse.