Uniquely creative, have a problem-solving mindset, interdisciplinary, Adobe native and passionate for the emerging possibilities connecting people and screens can bring.
I have created, designed and developed concepts all my life. 17 years ago I founded Boosti.co.il to enhance the ability to connect between people and screens.
Over the years, I've taken charge of product mangment, strategy, user experience (UX), and creative direction in a multitude of projects, from startups and enterprises to exclusive boutique clients.
Today I'm the Head of Digital & Innovation at the Israel National Resilience Institute.
MA graduate in Communications & New Media from IDC Herzliya, mastered in digital marketing and political strategy.
Today, I research the formation of habits, what makes us click, and how cognitive design and technical manipulation trigger us to action. For better and worse.
I lecture on how to protect ourselves aginst FAKE NEWS and online manipulation. Learn more about critical thinking and cognitive manipulations.
PAST: 10 years instractur of interactive design, introduction to the internet, creative thinking and Adobe design sofwere.
Africa has a warm place in the heart. It started in my second year of undergrad, and haven't parted ways. In a collaboration across continents, I explore the intersection of technology and civic engagement and spread of digital literacy. So people can have options - they will do the rest.